Growth of Hypercasual Mobile Game in 2020

 Easy, comfortable and quick to play is the new gaming trends, which is why hypercasual games are seeking new heights and new records to competitive streak of the mobile game development.

What features of hyper causal games are attracting players to itself?

Hyper Casual games often include some of the following attributes

• Single Core mechanics

• Lightweight Game

• Focus intensive with minimalist UX.

• Simple beautiful design, often 2D flat design, simple colour pallet

• With easy game loop as Tap to play anywhere

• Infinite Replays

• Highly repeatable gaming process.

• With Tap to play approach

• With Ads have higher rates of revenue returns.

Hypercasual games are usually focused on the core gameplay which is intense and interesting.

Why hypercasual games are growing so rapidly?

• Easily connecting with Users with its easy game mechanics, thus users are keen to engage with such games. It can be controlled easily and this makes it so comfortable for players.

• Game is simple and its goals are clear. Playtimes are so short that users can play them on the bus, subway or while waiting for a friend in a café.

• Easy to market which is why these games are getting more impressions and better audience to play these games.

Effect of Hypercasual games on the gaming industry

One of the biggest benefits to a hypercasual approach is cost, and how high acquisition rates in other game genres are turning developers to hypercasual, where there is a high day one user retention rate (33%) with 55% users are women.

Hyper-casual publishers get 63% of their ad revenue on iOS and 37% on Android.

How 2020 is faring with hyper casual gaming apps development ?

Even due to global pandemic and shift in business model from the December 2019 to March 2020, installs grew more than doubled (110%).

(Compared to December 2019, which had already exceeded one billion sessions, hyper casual sessions increased a further 72% in March. An examination of the ratio of paid vs. organic installs show the opposite dynamic as the number of apps installed from paid advertising declined 26% from 80% in October 2019 to 59% in March 2020. Ironically, organics come out the winner, showing that people stuck at home are more willing to browse and experiment.)

How the future of Hyper casual games will shape up?

• IPM growth will stabilize

• Downward margin pressure will change the publishing model

• Reskinning or cloning of hypercasual games will be in demand.

Source: https://www.creatiosoft.com/growth-of-hypercasual-mobile-game-in-2020/